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| 02 May 2007 | |
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 Corus is proud to announce that it is the first steel company to support Make Roads Safe, a global campaign which aims to raise public and political awareness of the huge human and economic consequences of road deaths. Coordinated in the UK by the RAC and FIA Foundations and backed by organisations including RoSPA, the British Red Cross, PACTS, ROADSAFE and Transaid, the Make Roads Safe campaign is calling on governments and the United Nations to tackle the unreported growing epidemic of road deaths and injuries in the world today. Globally road traffic accidents kill 100,000 people every month and in terms of the economic impact, it is estimated that this costs up to $100 billion across low and middle income countries and more than $500 billion globally when including developed countries. Edmund King, Executive Director, RAC Foundation said: “As part of our drive to raise awareness of the real human and economic cost of this growing issue, it’s important to get support from the commercial sector and from companies such as Corus.” Mr King continues: “Corus is a company that combines research and development with steel expertise to offer on-going material innovations that contribute to improved vehicle passenger and pedestrian safety.” Philippe Varin, Chief Executive of Corus added: “We are delighted to offer our support for this worthwhile campaign. For Corus, safety is the first priority. Make Roads Safe should be applauded for challenging government and industry alike to work towards making roads around the world safer today and anything we can do to highlight this issue to our employees is welcomed.” As part of the campaign, Make Roads Safe has launched a global petition calling on the United Nations to hold urgent ministerial summit on the issue and to support increased funding for traffic injury prevention. Anybody wishing to sign the petition should visit www.makeroadssafe.org Ends Press release can be downloaded from websites: www.automotivepr.com and www.corusautomotive.com Corus Automotive media enquiries: Marco Ferrari +44 (0)207 494 8050 mferrari@automotivepr.com Belle Wilson +44 (0) 207 494 8050 bwilson@automotivepr.com Corus : Sarah Middleton sarah.middleton@corusgroup.com Note to editors: About Corus Corus is Europe's second largest steel producer with revenues of £9.7 billion and crude steel production of 18.2 million tones in 2006, primarily in the UK and the Netherlands. Combining international expertise with local customer service, the Corus brand represents quality and strength, providing innovative solutions to the construction, automotive, packaging, mechanical engineering and other markets worldwide. Corus is a subsidiary of Tata Steel, the world's fifth largest and second most global steel producer. With a combined presence in 45 countries, Tata Steel including Corus has 84,000 employees across four continents and a pro forma crude steel production of 27 million tonnes in 2007. Corus Automotive Corus is one of the leading suppliers of steel products, services and technology to the automotive industry. A broad range of Corus steels, ranging from strip and engineering steels to tubes, are used by our customers to make products that are used in body-in-white, closures, chassis and suspension systems, powertrain, seating systems, safety systems, interior trim and other components. Corus is committed to the global automotive industry, uniquely combining its materials and vehicle engineering knowledge to respond cost-effectively to key drivers of importance to the sector, such as safety, fuel-efficiency, innovation and the environment. The Company actively supports supply chain initiatives that improve efficiency and enhance the value of steel used in automotive applications. For further information, view the Corus automotive website (www.corusautomotive.com). Corus Technology consists of a range of steel process, product and market sector research facilities in the UK and the Netherlands. Our 900 researchers and industry experts combine world-class innovation, cutting edge technology and market knowledge to offer a unique combination of materials and application solutions to the automotive, transport, packaging and construction sectors. The company collaborates with universities, research institutes and its key customers to deliver metals solutions and services for a constantly changing world.
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